As a messenger of television news, an anchorperson must hook the audience and make them pay attention. In America, there has been a strong tradition of male news anchors_Edward R. Murrow, Walter Cronkite, Dan Rather, Peter Jennings. These men, perched at their 'electronic hearths', recounted the details of America's most significant history to its citizens. Today, women are visible in every area of television news, even in the hallowed anchor chair, but their presence has been hard-fought and continues to present unique challenges. When Oprah Winfrey edorsed the presidential candidacy of Barack Obama, it reinforced the tremendous power a broadcaster can wield. Seen and Heard examines the lives, careers, and communication styles of twelve of the most compelling and recognizable women of television news, including Christiane Amanpour, Elizabeth Vargas, Diane Sawyer, Paula Zahn, Judy Woodruff, and Candy Crowley. From Barbara Walters's vast career that spans more than half a century to Katie Couric's historic appointment as the sole anchor of the CBS Evening News, this book explores the obstacles and opportunities for women in broadcasting.

"This book is written in an engaging and conversational style. It is thoroughly researched and will appeal to academic audiences, but is still quite accessible to the intelligent lay audience. . . . The book seamlessly integrates into each chapter both academic theory and 'popular' thinking regarding the world of braodcast news and the ever evolving roles of the women in that world." - Women & Language

"Gutgold has written a book that will be useful as both a resource in media studies courses and in the study of women's public speaking." - Women's Studies In Communication