• Outreach to teachers, homeschoolers, and reviewers
• Advertising on Edelweiss
• Promotion on Annick's social media accounts
• Cross-promotion on Robert Munsch social media accounts, @RobertMunschOfficial
• Consumer contesting and promotion on Annick's newsletters

Favorite stories from Robert Munsch in an early reader format kids will love! Adapted from the originals so beginner readers can proudly say “I read this myself!”

What in the world is Robin going to do with the baby she finds in her sandbox?

“Murmel, murmel, murmel,” is all Robin hears coming from a hole in her sandbox. When she reaches down and out pops a baby, she finds herself in a real fix: who will take care of it? Robin’s too little! Off she goes, searching her neighborhood for someone who needs a baby. The woman with seventeen cats doesn’t want the baby. Nor does the grumpy man by the bus stop. It looks as though all hope is lost, until a friendly truck driver passes by. He offers to trade his truck for the baby—an exchange Robin can’t refuse.

Colorful and fun, Robert Munsch’s zany stories and Michael Martchenko’s illustrations will grab kids’ attention and keep them interested as they practice their reading skills.

Munsch Early Readers include reading tips and activities, plus a note from the author.